SXS... yawn

I hate to be a Debbie Downer. But right now every Midwestern indie rock web sites/newspapers and their brothers are writing about SXSW hard-core.
Just a thought: Wouldn't it be great if the same sites wrote about Midwestern festivals with this much gusto?
They will fly several thousand miles to see the same bands they didn't go see when they came through town earlier in the year. But most won't go down and cover something a couple hours away.
There are festivals every year in Dayton, Chicago, Cleveland, Toledo, Columbus, Athens, all over Indiana and Michigan and Detroit. Not a peep. In fact, check out this link just to see a list of festivals going on in Michigan this year.
Lo and behold, we might end up learning more about the bands in our own back yards - instead of 90 different sites talking about the 12 shows Bon Iver is doing in Austin...

Here're some off the top of my head:
Midwest Music Summit
Pitchfork Fest
Midpoint Music Fest
Mission Creek Fest
Pygmalion Music Fest
Toledo Indie Pop Fest
Comfest
Lollapalooza
Ann Arbor Folk Festival
Download Festival
The Pine Mountain Music Fest
Kaweenawesome fest (sic?)
Electronic Music Festival

Can you think of any more?